Downtown Link is a Center City Concourse development project initiated by SEPTA (Southeastern Pennsylvania Transportation Authority). We developed an identity, wayfinding, directional signage, and maps throughout the concourse to provide a clear and concise system to help pedestrians navigate Philadelphia’s underground pedestrian corridor.

DOWNTOWN LINK SUPERGRAPHICS | DOWNTOWN LINK DIRECTIONAL SIGNAGE

Based on the stations above, we created directional supergraphics to help pedestrians navigate the Downtown Link.